[PDF] Instagrammatics and digital methods: studying visual social media, from selfies and GIFs to memes and emoji | Semantic Scholar (2024)

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@article{Highfield2016InstagrammaticsAD, title={Instagrammatics and digital methods: studying visual social media, from selfies and GIFs to memes and emoji}, author={Tim Highfield and Tama Leaver}, journal={Communication Research and Practice}, year={2016}, volume={2}, pages={47 - 62}, url={https://api.semanticscholar.org/CorpusID:148538216}}
  • Tim Highfield, Tama Leaver
  • Published in Communication Research and… 2 January 2016
  • Computer Science, Sociology

This paper underlines the increasing importance of visual elements to digital, social, and mobile media within everyday life, addressing the significant research gap in methods for tracking, analysing, and understanding visual social media as both image-based and intertextual content.

296 Citations

Highly Influential Citations

18

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Methods Citations

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The initial focus is on Instagram, together with certain schools of thought such as Instagramism and Instagrammatics for its aesthetic and visual cultural study, and the subsequently focuses on other web and social media platforms, such as Google Image Search, Twitter, Facebook and 4chan.

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Social TV and depictions of community on social media: Instagram and Eurovision fandom
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Social media have become intertwined in audiences’ television viewing, in how viewers experience texts and how broadcasters encourage and attract audiences with varying levels of interactivity and

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THE USE OF VISUAL HUMOR ON TRAVEL COMPANIES INSTAGRAM : SEMIOTIC PERSPECTIVE
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The Postdigital Emergence of Memes and GIFs: Meaning, Discourse, and Hypernarrative Creativity
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The Postdigital Emergence of Memes and GIFs: Meaning, Discourse, and Hypernarrative Creativity
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    Postdigital Science and Education

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The aim is to propose an approach based on the communicational role played by memes and GIFs, and to underline the fact that they do represent a new form of human discourse, enriched by cultural references, popular culture and individual, and collective creativity.

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In an era of mobility and ubiquity, Instagram is a relevant communicative landscape for brands and products, allowing for the creation of a specific mood for campaigns and ads in general, merging

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The analysis of terms and hashtags revealed the centrality of “Auschwitz” as a broad topic of Holocaust discourse, overshadowing other topics, especially those related to recent events.

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Background Social media is widely accessible and increasingly utilized. Social media users develop hashtags and visual, text-based imagery to challenge misrepresentations, garner social support, and

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    Now, let's dive into the concepts related to this article, titled "Instagrammatics and digital methods: studying visual social media, from selfies and GIFs to memes and emoji" by Tim Highfield and Tama Leaver.

    Article Overview

    The article "Instagrammatics and digital methods: studying visual social media, from selfies and GIFs to memes and emoji" by Tim Highfield and Tama Leaver, published in Communication Research and Practice in 2016, addresses the increasing importance of visual elements in digital, social, and mobile media. It focuses on the research gap in methods for tracking, analyzing, and understanding visual social media as both image-based and intertextual content [[1]].

    Visual Social Media

    Visual social media refers to platforms and content that heavily rely on visual elements, such as images, videos, and graphics, to communicate and engage with users. Instagram, as mentioned in the article, is a prime example of a visual social media platform. It allows users to share photos and videos, apply filters and effects, and interact with others through likes, comments, and direct messages.

    Selfies

    Selfies are self-portraits taken by individuals using their smartphones or other devices. They have become a popular form of self-expression and are often shared on social media platforms like Instagram. Selfies can be seen as a way for individuals to present themselves to others and shape their online identity [[1]].

    GIFs

    GIFs (Graphics Interchange Format) are short, looping animations that have gained popularity on social media platforms. They are often used to convey emotions, reactions, or humor in a concise and visually engaging manner. GIFs can be created from video clips, movie scenes, or other sources and are widely shared and used in online conversations [[1]].

    Memes

    Memes are cultural symbols or ideas that spread rapidly through social media platforms. They can take various forms, including images, videos, or text, and often carry humorous or satirical messages. Memes are created, shared, and modified by users, and they reflect the collective creativity and cultural references of online communities [[1]].

    Emoji

    Emojis are small digital icons or symbols used to express emotions, ideas, or concepts in digital communication. They are often used in text messages, social media posts, and online conversations to add emotional context or convey nonverbal cues. Emojis have become an integral part of online communication and contribute to the visual and expressive nature of social media [[1]].

    These concepts highlight the evolving nature of digital communication and the increasing importance of visual elements in social media platforms like Instagram. The article by Tim Highfield and Tama Leaver explores the methods and approaches to studying and understanding visual social media, from selfies and GIFs to memes and emoji [[1]].

    [PDF] Instagrammatics and digital methods: studying visual social media, from selfies and GIFs to memes and emoji | Semantic Scholar (2024)
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