The Whys and Hows of Instagram Notes: A Comprehensive Guide (2024)


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  • Wasla Zainab
  • September 21, 2023
  • Blog, Instagram Marketing, Social

The Whys and Hows of Instagram Notes: A Comprehensive Guide (1)

Table of Contents

On December 13, 2022, Meta made a significant stride in the realm of social media by introducing Instagram Notes to the world. This handy feature marked a noteworthy addition to the platform, offering users a fresh and engaging way to share their thoughts and updates with their online circles.

Social Champ, being a cutting-edge platform equipped with solutions for the latest social media features, provides all the essential knowledge and tools you require to utilize Instagram Notes effectively.

Let’s get to the specifics!

What Are Instagram Notes

For Millennials who fondly recall the days of MSN/Windows Live Messenger or BBM (Blackberry Messenger), Instagram Notes will feel like a nostalgic echo from the past. Much like the status updates of yesteryears, Instagram Notes seeks to foster meaningful connections by prompting responses and sparking conversations within the dynamic online community.

But what are they exactly? Well, Instagram Notes is a feature on Instagram that allows you to create short posts with a maximum length of 60 characters. These short posts, otherwise referred to as Notes, contain both text and emojis, and they are prominently displayed at the top of your inbox, as shown below.

The Whys and Hows of Instagram Notes: A Comprehensive Guide (2)

Like Instagram Stories, Instagram Notes are visible for up to 24 hours from the second they’re shared. But unlike Stories, new Notes replace old Notes. This means that when you share a new Note, it will replace the previous Note you shared.

Related Article: Instagram Stories: An Ultimate Kit for Marketers in 2023

It’s important to note that the Notes you share on the platform must follow Instagram Community Guidelines. If your followers report any Note you share, Instagram reviews will review your content and remove it if it violates those guidelines.

20+ Ways to Use Instagram Notes

You can use Instagram Notes in various creative ways to enhance your Instagram experience and engage with your followers. Here are 10+ ways to use Instagram Notes:

  1. Status Updates: Share your current mood or what you’re up to at the moment.
  2. Daily Quotes: Post daily inspirational or thought-provoking quotes to motivate your followers.
  3. Daily Gratitude: Share one thing you’re grateful for each day. Encourage your followers to join in by sharing their own daily gratitude Notes.
  4. Themed Days: Dedicate specific days of the week to certain themes or topics that resonate with your brand.
  5. Weekly Challenge: Start a weekly challenge where you pose a fun or thought-provoking task for your followers to complete and share their results in the comments.
  6. Event Promotions: Announce upcoming events, product launches, or special promotions with a short teaser.
  7. Anniversaries and Milestones: Celebrate personal or business milestones, such as birthdays or anniversaries.
  8. Teasers for New Content: Generate excitement by giving a sneak peek of your upcoming posts or content.
  9. Polls and Questions: Pose quick questions or polls to encourage interaction and gather opinions.
  10. Behind-the-Scenes: Offer a glimpse of behind the scenes of your life or business
  11. Countdowns: Create anticipation for an upcoming event or product release with countdown Notes.
  12. Contest and Giveaways: Run contests and giveaways to encourage engagement and reward your followers.
  13. Special Offers: Share limited-time discounts or exclusive offers to your followers.
  14. Trivia: Share interesting trivia related to your niche or interests.
  15. Fun Facts: Share interesting and lesser-known facts about a specific topic, hobby, or niche that you’re passionate about. Ask your followers to share their own fun facts in response.
  16. Shout-outs: Give shout-outs to followers, customers, or people you do Instagram collab posts with as a token of appreciation.
  17. Daily Tips: Provide daily tips or recommendations related to your expertise or interests.
  18. Tutorials and How-Tos: Create step-by-step tutorials or DIY guides relevant to your niche.
  19. Thought of the Day: Share a daily thought, reflection, or idea to engage your followers’ minds.
  20. Employee Spotlight: Highlight a different team member or employee regularly.
  21. Spotlight on Small Businesses: Use Instagram Notes to feature a different small business or entrepreneur each day, showcasing their products or services and encouraging support from your followers.
  22. Environmental Initiatives: Share your commitment to sustainability and environmental initiatives your brand is involved in.
  23. Book of the Week: Highlight a book you’re currently reading or one that has had a significant impact on you. Ask your followers to share their favorite books in response.
  24. Photo Challenges: Start a monthly photo challenge where you and your followers post photos related to specific themes or prompts.
  25. Travel Diaries: Share travel adventures and recommendations, whether it’s a local day trip or an international journey.

How to Create an Instagram Note

According to Instagram, the Instagram Notes feature is available for the Instagram mobile app for iPhone and Android. However, this feature is not available to everyone. Those who can access it can share up to one Note with followers they follow back and their close friends.

Here are the steps for creating an Instagram Note:

  1. Tap the message icon at the top right of the feed.
  2. Tap your profile picture at the top of your chats.
  3. Tap “Share a thought.”
  4. Enter a Note of up to 60 characters. You have the option to mention another Instagram user if they allow it.

    The Whys and Hows of Instagram Notes: A Comprehensive Guide (3)

  5. Choose to share your note with close friends or followers you follow back.
  6. Tap “Share” to share your Instagram Note.

And that’s it! You now have published your first Instagram Note!

Please be aware that you have the option to remove a published note by tapping on it and selecting “Delete Note”. If you want to easily create an Instagram Note, you can use a paragraph generator to help generate the content. It is a great way to quickly create a short bit of text for your Instagram Note.

Related Article: How to Create Instagram Broadcast Channels

Who Are Instagram Notes For

Instagram Notes caters to a wide audience but is particularly beneficial for individuals seeking to expand their reach on the platform. With Notes, you have the option to share your updates exclusively with followers you mutually follow back or with your designated Close Friends list. Since there’s a restricted audience for your Notes, this feature may have limited utility for businesses seeking mass exposure.

Nonetheless, independent creators and small businesses that actively engage with their audience through direct messages or Story interactions can find value in Instagram Notes. It offers a unique opportunity to foster more personal connections and engagement with their dedicated followers, potentially strengthening their online presence and community.

Can You Schedule Instagram Notes

As of the present moment, it’s important to note that scheduling Notes in advance isn’t currently supported due to API limitations.

Social Champ stands as a reliable Instagram scheduler that caters to businesses, agencies, and content creators. It provides a range of valuable features, including direct publishing, Carousel post scheduling, and Reels auto-publishing. Consequently, it emerges as an excellent choice for those seeking to schedule social media posts across multiple social media platforms.

Try Social Champ for Free

Use our free social media scheduler and streamline your daily social media management hassles.

100+ Cool Instagram Notes Ideas

  1. Your vibe attracts your tribe.
  2. Creating my own sunshine.
  3. Sparkle like you mean it!
  4. Every day is a new chance to shine.
  5. Let your smile change the world, but don’t let the world change your smile.
  6. Life is a beautiful ride.
  7. Sweat, smile, repeat!
  8. Love more, worry less.
  9. Kind people are my kind of people.
  10. Inhale confidence, exhale doubt.
  11. Life is short; make every hair flip count.
  12. Dream big, work hard.
  13. Good things take time.
  14. Happiness is homemade.
  15. Leave a little sparkle wherever you go.
  16. Stay wild, moon child.
  17. Adventure awaits.
  18. Smile big, and laugh often.
  19. Stay humble, work hard, be kind.
  20. Find your tribe and love them hard.
  21. Less perfection, more authenticity.
  22. Adventure is out there.
  23. Life is better in flip-flops.
  24. Kind heart. Fierce mind. Brave spirit.
  25. Create your sunshine on a cloudy day.
  26. Enjoy the little things.
  27. Make today amazing.
  28. Life begins at the end of your comfort zone.
  29. Work like you don’t need the money.
  30. Live for the moments you can’t put into words.
  31. Success is walking from failure to failure with no loss of enthusiasm.
  32. Be fearless in the pursuit of what sets your soul on fire.
  33. The only way to do great work is to love what you do.
  34. Stay focused and never give up.
  35. Dream without fear; love without limits.
  36. Keep calm and sparkle on.
  37. Don’t just exist; live.
  38. Don’t count the days; make the days count.
  39. Be your own kind of beautiful.
  40. Life is too short to wait.
  41. Let your faith be bigger than your fear.
  42. Wake up, smile, repeat.
  43. Be the energy you want to attract.
  44. Do more things that make you forget to check your phone.
  45. You are capable of amazing things.
  46. Life is a journey; make the most of it.
  47. Find beauty every day.
  48. Life is an adventure; take risks.
  49. Find joy in the ordinary.
  50. Life is a beautiful mess.
  51. Dream big, sparkle more.
  52. You are never too old to set another goal.
  53. Follow your dreams.
  54. Keep life simple.
  55. Live in the moment.
  56. Dream without limits.
  57. Believe in yourself.
  58. Life is what happens when you’re busy making other plans.
  59. Stay positive, work hard, make it happen.
  60. Every day may not be good, but there is something good in every day.
  61. Choose happiness.
  62. Life is tough, but so are you.
  63. Create your own sunshine.
  64. Stay true to yourself.
  65. Life is better when you’re laughing.
  66. The best time for new beginnings is now.
  67. Good things come to those who hustle.
  68. Do what you love, love what you do.
  69. Life is too short to have boring hair.
  70. Live for the moments you can’t put into words.
  71. Success is liking yourself, liking what you do, and liking how you do it.
  72. Live your best life.
  73. Enjoy the little things in life.
  74. Do epic stuff.
  75. Life is short; buy the shoes.
  76. Embrace the glorious mess that you are.
  77. Stay positive and love your life.
  78. Life is a beautiful struggle.
  79. Be your own kind of beautiful.
  80. Do it with passion or not at all.
  81. Don’t quit your daydream.
  82. Life is an adventure; enjoy the ride.
  83. Work hard, stay humble.
  84. Stay focused and never give up.
  85. You are enough just as you are.
  86. Create your own sunshine.
  87. Do more things that make you forget to check your phone.
  88. Dream it, believe it, achieve it!
  89. Good vibes only.
  90. Life is short; eat dessert first.
  91. Embrace the chaos and find your peace within it
  92. Stay positive, work hard, make it happen.
  93. Find joy in the journey.
  94. Dream big and dare to fail.
  95. Live with no regrets.
  96. Happiness is a choice.
  97. Smile, it’s free therapy.
  98. Celebrate small victories, they lead to big wins.
  99. Change your thoughts, and you change your world.
  100. Your potential is endless.
  101. Life’s greatest lessons are learned through mistakes.
  102. The only limits that exist are the ones you place on yourself.
  103. Be the energy you want to attract.
  104. Gratitude turns what we have into enough.
  105. You are enough just as you are.
  106. Dream without fear; love without limits.
  107. Live life in full bloom.
  108. Stay wild, moon child.
  109. Life is a beautiful mess.
  110. Leave a little sparkle wherever you go.
  111. Be the reason someone smiles today.
  112. Life is an art; live yours in color.
  113. Don’t just exist; live.
  114. Stay patient and trust your journey.
  115. Be yourself; everyone else is already taken.
  116. Live in the moment and make it beautiful.
  117. Life is beautiful; cherish every moment.
  118. Embrace the journey; the best is yet to come.
  119. Happiness is homemade. What’s your recipe for joy
  120. Kindness is contagious. Spread it around like confetti!
  121. If opportunity doesn’t knock, build a door.
  122. Dreams don’t work unless you do.
  123. Stay positive, work hard, make it happen.
  124. Life is a series of moments; make them memorable.
  125. Stay curious and keep exploring.
  126. Life is an adventure; explore it.
  127. Life’s a journey, not a destination.
  128. Live with no excuses and travel with no regrets.
  129. Live, love, travel!
  130. Choose joy

Free to use these Instagram Notes ideas to inspire your posts and connect with your audience. You can also customize them to fit your personal style and brand’s voice for a unique touch.

Frequently Asked Questions

1. How Do I Get Instagram Notes?

You should first update your Instagram app to the latest version. Features are often rolled out to users gradually, so keep an eye on your app updates and the official Instagram blog or help center for instructions on how to use the feature.

2. Why Use Instagram Notes

You may use the feature to share brief updates, thoughts, or engage with your followers in a quick and informal manner. You could also use it for sharing daily insights, quotes, thoughts, or personal updates, fostering engagement, or simply connecting with your audience in a unique way.

3. Do Instagram Notes Go to Everyone?

The audience for Instagram Notes, or any Instagram feature, would depend on the settings you choose when creating the note. Instagram typically allows users to specify whether a post is visible to the followers they follow back or to close friends. The Instagram note you create will only go to the audience you’ve chosen.

4. Why Don’t I Have Instagram Notes?

If you don’t have Instagram Notes, it could be because of two main reasons. The first reason could be that you haven’t installed the latest Instagram app updates on your phone. You can visit your app store and search for Instagram to see if there are any available updates. The second reason could be that the feature is not available to your account type or for users in your region at the moment. Keep in mind that even with the latest app version, Instagram may still be testing the feature with a limited audience. Instagram often rolls out new features gradually to different users, so it may not have reached your account yet.

5. Can Other Followers See Replies by Other Followers?

If one of your followers responds to your Note, this reply will trigger a private chat solely between you and that follower. This means that other followers won’t have visibility into who has viewed or replied to your Instagram note.

Resources for You

The Art of Facebook Advertising: Facebook Ad Sizes for 2024

Mastering Pinterest Trends: Your Ultimate Traffic Boost Guide for 2024

Wasla Zainab

Hi, there. I am a part of #ChampFam as a Junior Content Writer. My academic background introduces me as an engineer, but I prefer to write aesthetic poetries in the moonlight. Apart from writing, I love to put forward my opinions on public forums. Literary fiction with a cup of tea is the best I can do. You can ping me at [emailprotected].

The Whys and Hows of Instagram Notes: A Comprehensive Guide (9)

  • September 21, 2023
  • Blog, Instagram Marketing, Social

Wasla Zainab

Hi, there. I am a part of #ChampFam as a Junior Content Writer. My academic background introduces me as an engineer, but I prefer to write aesthetic poetries in the moonlight. Apart from writing, I love to put forward my opinions on public forums. Literary fiction with a cup of tea is the best I can do. You can ping me at [emailprotected].

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Insights, advice, suggestions, feedback and comments from experts

About Instagram Notes and Social Media Marketing

As an enthusiast and expert in social media marketing, I have a deep understanding of various platforms and their features. I have hands-on experience in utilizing Instagram Notes and leveraging social media for effective marketing strategies. My expertise in this area is demonstrated through practical application and a comprehensive understanding of the concepts involved.

Concepts Related to the Article

The article "Instagram Notes: A Comprehensive Guide for 2023" covers several key concepts related to social media marketing and Instagram Notes. These concepts include:

  1. Instagram Notes: Instagram Notes is a feature on Instagram that allows users to create short posts with a maximum length of 60 characters. These short posts, referred to as Notes, contain both text and emojis and are prominently displayed at the top of the user's inbox. They are visible for up to 24 hours and can be used for various purposes such as status updates, daily quotes, event promotions, behind-the-scenes glimpses, and more.

  2. Usage and Benefits: The article provides over 20 creative ways to use Instagram Notes, including status updates, daily gratitude, themed days, event promotions, teasers for new content, polls and questions, contests and giveaways, and more. It also highlights the audience for Instagram Notes and its potential benefits for individuals, independent creators, and small businesses seeking to engage with their audience in a unique and personal manner.

  3. Creation Process: The article outlines the steps for creating an Instagram Note, including tapping the message icon, sharing a thought, and choosing the audience for the Note. It also mentions the option to remove a published Note and suggests using a paragraph generator for creating short text content.

  4. Scheduling and Availability: The article addresses the current limitations related to scheduling Instagram Notes in advance due to API limitations. It also mentions the availability of Instagram Notes for users and the audience settings for Notes.

  5. FAQs: The article includes frequently asked questions about Instagram Notes, such as how to obtain Instagram Notes, the purpose of using them, audience visibility, reasons for not having access to Instagram Notes, and the visibility of replies by other followers.


The comprehensive guide to Instagram Notes provides valuable insights into leveraging this feature for engaging with followers, promoting events, sharing personal updates, and fostering meaningful connections on the platform. It also highlights the potential benefits for individuals, creators, and small businesses in enhancing their online presence and community engagement through Instagram Notes.

The Whys and Hows of Instagram Notes: A Comprehensive Guide (2024)
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