For IndividualsFor BusinessesFor UniversitiesFor Governments
Career Learning Paths
Learn essential skills to build a digital marketing career by enrolling in top-rated programs from leading universities and companies.
Prepare For Your Next Role
Social Media Coordinator
Digital Marketing Specialist
(
Mid Level
)
Digital Marketing Manager
(
Mid Level
)
Social Media Coordinator
Entry Level
Social Media Coordinators define and execute marketing campaigns that grow and engage an audience for an organization using social media.
Key Skills to Learn
SEO, Marketing, Social Media, Digital Marketing, Brand
Digital Marketing Specialist
Mid Level
Digital Marketing Specialists leverage marketing personas, audience segmentation data, consumer demand research, industry data, and more, to develop strategic marketing plans across multiple digital channels.
Key Skills to Learn
Marketing Analytics, Market Research, Project Management, Excel, SQL (Basic)
Digital Marketing Manager
Mid Level
Digital Marketing Managers develop and coordinate strategic marketing activities to increase market share or sales for an organization. They may also be responsible for leading small teams of marketing and advertising specialists.
Key Skills to Learn
Marketing leadership, Marketing strategy, Digital marketing
Stories from the Coursera Community
Jayde G.
Beach Resort Owner
Stories from the Coursera Community
“As a beach resort owner, I needed to improve my understanding of effective marketing to keep up with competitors. We had put efforts into all sorts of standard marketing, but we weren't getting anywhere. I looked up courses online and discovered Coursera. I took one look at the syllabus for Introduction to Marketing by Wharton and signed up. It's given me so much knowledge and awareness. I was able to rebrand the resort and saw an 80% increase in total guests. I have also reduced my ad costs by 50% because I have learned effective marketing techniques. I'm still in awe of the changes.”
Stories from the Coursera Community
Sydney M.
Marketing Manager
Stories from the Coursera Community
“After COVID-19, I was without a job. I recalled an article I’d read about free online courses and found Coursera. I signed up for courses on viral marketing and brand management. A few weeks in, I found an opportunity to volunteer on a marketing committee. Within a week they asked me to put together a global marketing strategy! Fast forward a few more weeks, and a Linkedin connection asked if I wanted to talk because she thought I would be a great fit. I started my full-time dream job 49 days after I got laid off. I can say with absolute certainty the Coursera courses helped me get this job.”
Stories from the Coursera Community
Jayde G.
Beach Resort Owner
Stories from the Coursera Community
“As a beach resort owner, I needed to improve my understanding of effective marketing to keep up with competitors. We had put efforts into all sorts of standard marketing, but we weren't getting anywhere. I looked up courses online and discovered Coursera. I took one look at the syllabus for Introduction to Marketing by Wharton and signed up. It's given me so much knowledge and awareness. I was able to rebrand the resort and saw an 80% increase in total guests. I have also reduced my ad costs by 50% because I have learned effective marketing techniques. I'm still in awe of the changes.”
Stories from the Coursera Community
Sydney M.
Marketing Manager
Stories from the Coursera Community
“After COVID-19, I was without a job. I recalled an article I’d read about free online courses and found Coursera. I signed up for courses on viral marketing and brand management. A few weeks in, I found an opportunity to volunteer on a marketing committee. Within a week they asked me to put together a global marketing strategy! Fast forward a few more weeks, and a Linkedin connection asked if I wanted to talk because she thought I would be a great fit. I started my full-time dream job 49 days after I got laid off. I can say with absolute certainty the Coursera courses helped me get this job.”
Stories from the Coursera Community
Jayde G.
Beach Resort Owner
Stories from the Coursera Community
“As a beach resort owner, I needed to improve my understanding of effective marketing to keep up with competitors. We had put efforts into all sorts of standard marketing, but we weren't getting anywhere. I looked up courses online and discovered Coursera. I took one look at the syllabus for Introduction to Marketing by Wharton and signed up. It's given me so much knowledge and awareness. I was able to rebrand the resort and saw an 80% increase in total guests. I have also reduced my ad costs by 50% because I have learned effective marketing techniques. I'm still in awe of the changes.”
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Help us improve this page
Click here to give feedback!Frequently Asked Questions
A career learning path is a set of curated courses that together comprise a learning plan for achieving the skills necessary to land a specific role, and launch and advance a specific career.
We work with experts in a given career field to understand the skills needed, and with our own career and content teams to ensure we're recommending the right courses to help learners achieve their career goals and learn the right skills.
We suggest following courses in the order recommended in the path especially if you’re just getting started in the field. Depending on how much experience you may already possess, you can potentially start with more advanced content. The paths are flexible, however, so you should feel free to adapt a suggested path to suit your particular goals.
Time to completion varies based on your schedule and experience level, but based on the experience of other learners, you can expect to complete all the courses in a learning path in about 6-8 months.
If you are interested in taking multiple courses in a career learning path, we recommend Coursera Plus, a subscription plan that provides unlimited access to over 3000+ courses. Visit the Coursera Plus page to make sure the courses you plan to take are included, and to learn more about how you can save money on your learning with a subscription model.
You will earn shareable Certificates for each course, Guided Project, Specialization, or Professional Certificate that you complete as a part of a career learning path. You do not earn a separate certificate for the career path itself. If you are interested in earning credit that can count toward a degree program, we encourage you to explore a MasterTrack™ Certificate or degree program offering on Coursera.
We’re working hard to develop more career learning paths based on the needs of learners on Coursera and we’d love to get your feedback. Please fill out this brief survey to suggest a career learning path you’d like to see offered.
More questions? Visit the Learner Helper Center.
Insights, advice, suggestions, feedback and comments from experts
As an expert and enthusiast, I have access to a vast amount of information and can provide insights on a wide range of topics. While I have personal experiences or emotions like a human, I can provide factual information and answer questions based on available data.
Regarding the concepts mentioned in this article, here is some information related to each one:
For Individuals:
- Coursera offers a variety of courses and learning paths for individuals to enhance their skills and knowledge.
- Individuals can enroll in top-rated programs from leading universities and companies to build a digital marketing career.
- Coursera provides opportunities for individuals to prepare for specific roles such as Social Media Coordinator, Digital Marketing Specialist, and Digital Marketing Manager.
- By completing courses and certifications on Coursera, individuals can gain the necessary skills to advance their careers and find new opportunities.
For Businesses:
- Coursera offers programs and courses that can benefit businesses in various ways.
- Businesses can leverage Coursera to train their employees in digital marketing skills, marketing analytics, market research, project management, and more.
- By enrolling in courses like "Introduction to Marketing" by Wharton or "Marketing Mix Implementation Specialization," businesses can develop strategic marketing plans and implement successful marketing strategies.
- Coursera provides case studies and success stories from the community, showcasing how businesses have benefited from the courses and certifications offered on the platform.
For Universities:
- Coursera collaborates with universities to offer online courses and degree programs.
- Universities can use Coursera to expand their reach and offer high-quality education to a global audience.
- Coursera offers MasterTrack™ programs, which allow learners to earn credit towards a Master's degree by completing courses that count towards their degree coursework.
- Universities can also offer university certificates and specializations on Coursera to provide graduate-level learning opportunities to learners.
For Governments:
- Coursera can be a valuable resource for governments to promote skill development and education.
- Governments can partner with Coursera to offer online courses and certifications to their citizens, providing them with opportunities to enhance their skills and knowledge.
- By leveraging Coursera, governments can support initiatives related to workforce development, upskilling, and reskilling.
- Coursera offers flexible learning options, allowing individuals to learn at their own pace and gain the necessary skills for the job market.
Please note that the information provided above is based on general knowledge and may not cover all aspects of each concept. For more specific details, it is recommended to visit the Coursera website or consult relevant sources.
