What is your approach to learning online marketing? (2024)

Starbucks' goal-setting in online marketing offers insights.→ Clearly defines the target audience and their preferences.→ Aligns marketing strategies with brand values and objectives.→ Measures success through customer engagement and sales metrics.Use SMART goals to structure your online marketing objectives.Google Analytics for tracking and measuring progress.Setting clear, measurable goals, as demonstrated by Starbucks, is crucial.

As a coach who teaches mature solopreneurs how to marketing themselves online, I like to use my "show store analogy" to explain the components of online marketing:🪟 Social media is like your store's window display, it's purpose is to catch the eye of passersby and draw them into your store (your website).🏪 Your website is your store, where you can showcase all you have to offer and your clients can browse at their leisure. 👠 Your lead magnet is the hypothetical shoe your clients can try on to see if they like what you have to offer - and the sales staff are your email marketing sequences, giving your clients all the info needed to purchase.If you can see how each element fits together, it's easier to identify the goals.

Nothing teaches better and stronger than practice and life experience. Try to sell something. Evaluate yourself and identify your weaknesses. Maybe you don't know how to properly highlight the strengths and benefits of your offer? Maybe you just don't understand how and why people react to advertising? Based on this, form your training plan. And where to start? Affiliate marketing is open to everyone, with hundreds of partner programs where you can start from scratch. Just go for it.

HubSpot's approach to educational content is a model to consider.→ Offers a diverse range of learning formats: blogs, courses, webinars.→ Focuses on practical, real-world examples and up-to-date trends.→ Prioritizes content quality and expert endorsem*nts.Here are some tips:Explore platforms like Coursera for structured learning.Use Feedly to stay updated with various marketing blogs and news.Choose diverse and credible sources, as exemplified by HubSpot's content strategy.

If you rely on "podcasts, books, courses, webinars" you wind up doing the same thing that others are while the goal is to distinguish your brand and products/services.Study your direct and indirect competition instead. Find out what they do well, and not so well and pick up on it. For example, if you are looking to sell sandals, study competing brands, but also monitor campaigns and strategies for running shoes, dress shoes, etc. Then examine campaigns for sun tan lotions and beach supplies, since they reach a lot of the same audience. Now you have your own research and knowledge base instead of doing the same as others.

Make tests for current projects.You can test 2-3 different ways to make a strong plan and get new insights in order you can validate and learn more over new tactics.Also you can save in a library or cloud the new information and track your knowledge... on this road you are going to have an excelent source of data for further to study and get new future ideas.

It doesn't take seeking "feedback and guidance from others" to apply your learning. Consumers will "work" to get a really good deal.I often remind my marketing clients about a few years ago driving home from Thanksgiving dinner and seeing people camped out overnight in front of large retailers so they could save $150 on a new TV.What about offering a product or service at a great deal this Saturday between 7 and 9 AM? Could be online and/or in person. Sometimes getting one or two new customers can make it worthwhile.

It's as simple as keeping a log of every effort you make to increase your customer or client base. Knowing what did not work is as important as what did when moving forward. Years ago I started keeping a spiral notebook on my desk and would write in info about important meetings, conversations, and emails and what I did about them. Months or years later, I could refer back to them, and it was only me having access to that information.It's a big help to be aware of WHAT you learn and WHEN you learn it.

Learning online marketing can be challenging and the tools are always evolving. Take the time to learn from the early adopters setting the pace, but keep in mind that the new shiny tools are not always the best. Savvy marketers have learned to have fun by putting a new spin on older, classic tools and channels to keep customers entertained and engaged.

🚀 New to online marketing? Here's a recommended pathway to go from fresher to expert! 📚 Start with the Basics: Understand key concepts like SEO, blog content creation, and social media marketing through online tutorials or beginner courses.🔍 Look for internship, on-the-job learning, and mentorship (in that order!): Apply your learning by practicing on real-life projects. Online marketing is an experiential subject which is best studied through hands-on application. 📰 Master the trifecta - people, tools, and processes! Learn how to effectively manage all three to successfully deliver client outcomes!Remember to stay up-to-date on all the latest trends, news, and insights! #onlinemarketingjourney #education #continouslearning

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