Best Marketing Courses Online [2024]

Marketing courses teach strategies for influencing customer behavior throughout the customer lifecycle. Learn fundamentals like creating a marketing strategy, brand building, advertising and budget allocation, and leveraging digital and social media channels to reach your business goals....

Leadership and Management

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University of Maryland Global Campus
Bachelor of Science in Cybersecurity Technology
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Georgetown University
Bachelor of Arts in Liberal Studies
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Degree
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University of Illinois at Urbana-Champaign
Master of Science in Accountancy (iMSA)
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Degree
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University of Illinois at Urbana-Champaign
Master of Business Administration (iMBA)
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Degree

Explore MasterTrack® Certificates

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Rutgers the State University of New Jersey
Supply Chain Excellence MasterTrack® Certificate
Credit offered
Mastertrack
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Universidad de Palermo
Administración de Empresas Certificado MasterTrack®
Credit offered
Mastertrack
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Pontificia Universidad Católica de Chile
Certificado en Modelos Analíticos para la Toma de Decisiones de Negocio MasterTrack® Certificate
Credit offered
Mastertrack
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Pontificia Universidad Católica de Chile
Certificado en finanzas corporativas MasterTrack® Certificate
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Mastertrack

Top Rated Courses

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Meta
Measure and Optimize Social Media Marketing Campaigns
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Meta
Social Media Management
Course
Status: Free
Free
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University of London
Brand Management: Aligning Business, Brand and Behaviour
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Meta
Introduction to Social Media Marketing
Course

Sales Mastery

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Northwestern University
The Art of Sales: Mastering the Selling Process
Specialization
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HubSpot Academy
Sales Training: Techniques for a Human-Centric Sales Process
Course
Status: Free
Free
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University of Michigan
Successful Negotiation: Essential Strategies and Skills
Course
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Arizona State University
Business English: Marketing and Sales
Course

Data Driven Decision Making

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Meta
Measure and Optimize Social Media Marketing Campaigns
Course
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Google
Ask Questions to Make Data-Driven Decisions
Course
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Duke University
Business Metrics for Data-Driven Companies
Course
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Meta
Data Analytics Methods for Marketing
Course

Digital Marketing

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University of Illinois at Urbana-Champaign
Marketing in a Digital World
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University of Illinois at Urbana-Champaign
Leading Teams: Developing as a Leader
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University of Illinois at Urbana-Champaign
Digital Marketing
Specialization
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University of Illinois at Urbana-Champaign
The Digital Marketing Revolution
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Launch Your Career

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Meta
Meta Social Media Marketing
Professional Certificate
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Google
Google Project Management:
Professional Certificate
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IBM
IBM Data Science
Professional Certificate
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Google
Google UX Design
Professional Certificate

Frequently Asked Questions about Marketing

The best free marketing courses include Content Marketing course, Brand course, Neuromarketing course, Global Marketing: Building Iconic Brands course, and Marketing Gerencial course which are all offered on Coursera. These courses are a great way to learn the basics of marketing and different approaches to gaining market share.‎

If you are looking for comprehensive digital marketing courses, two of the best options for beginners are Foundations of Digital Marketing and E-commerceand Market Analytics with UVA Darden. Both courses delve into best practices in digital marketing, providing an introduction to topics such as organic and paid search, programmatic buying, and email marketing. Additionally,Estrategia de Marketing Digital provides a comprehensive introduction to marketing strategies specific to digital formats and and Introduction to Business: Writing a Marketing Planprovide a general overview of both basic and strategic marketing philosophies.‎

The Content Marketing course from UCDavis is one of the best advanced marketing courses with a focus on building and maintaining brand awareness and loyalty. It covers topics like creating effective content, developing a content strategy, and tracking the success of your marketing efforts. For a more analytics-driven approach, the Marketing Analytics specialization is ideal for marketing professionals looking to improve their skills in data-driven decision making. Those looking to improve their English marketing communication skills may be interested in the Marketing and Sales in English course. Additionally, the Creativity and AI specialization offers courses that combine creativity and AI to develop marketing solutions. Finally, to learn how to use influencer marketing to build brand awareness and compelling marketing strategies, try the Influencer Marketing Strategy course.‎

Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.‎

Regardless of the product or service a business sells, it will need marketing to be successful. And, while some smaller companies and “lean” startups may rely on outside marketing consultants, larger corporations may have entire marketing departments headed up by a Chief Marketing Officer (CMO) and staffed by a wide range of marketing professionals. More traditional marketing roles include director of product marketing, sales director, and brand managers, while the world of online advertising has created specialized new roles like head of digital marketing, marketing automation specialist, and omni-channel marketing manager.‎

There are a plethora of marketing courses from accredited colleges and universities available online, allowing you to acquire the specific marketing skills you need to boost your business’s sales. These include courses that provide a background in core overarching subjects like market research, marketing analytics, and media relations as well as a host of more specialized courses in areas like digital marketing, social media marketing, search engine optimization (SEO), and content marketing. In addition to courses, Coursera offers short Guided Projects to help you hone your marketing skills.‎

The skills and experience that you need to already have before starting to learn marketing would likely be an awareness of marketing practices and an understanding of the practices that marketers take to get inside your wallet. As marketing is all around us—on TV, radio, on the internet, and our mobile devices—we all seem to know how marketing works. But having the inside knowledge of marketing automation, social media tactics, and retargeting processes would certainly help you as you learn more about marketing.‎

The kind of people best suited for roles in marketing might be analytical, research-oriented people who like to dig deep into big data. As the role of marketing has become driven much more by data, the people who end up in marketing roles are less creative, brand-centric thinkers, and more data-centric types working in data analysis, customer service, operations management, and business research. This has been a recent change in the history of marketing, now that consumers unwittingly give so much data to marketers of our online and offline shopping purchases through UPC codes, coupons, and retail shopping apps.‎

Learning marketing might be right for you if you are the kind of person who loves working with data, can communicate well with creative sides of the business, and are interested in the tactics and processes that compel people to buy certain products over others. You might also have a deep passion for the consumer mindset, along with the activities, strategies, and processes that companies use to engage potential customers and clients in their products or services.‎

Marketing is present in companies and industries across the business landscape, so it’s not unusual for all kinds of companies to hire people with a background in marketing. Companies like the sandwich shop around the corner to Apple or Samsung marketing their latest phones all hire people to manage their marketing. A business manufacturer, for example, might market its products and services to a strictly business market. This practice is known as B2B, or business-to-business marketing. When a company markets its wares to individual consumers like you and me, it’s called B2C, or business-to-consumer marketing. Various marketing strategies and tactics are used to reach the ultimate buyers in each group. Key aspects of marketing involve activities like product strategies, market research, pricing analysis, social media, creative content, and more. Many of these are used by a wide range of companies to win new customers, maintain existing customers, and ultimately deliver products or services to them.‎

Online Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing skills. Choose from a wide range of Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

When looking to enhance your workforce's skills in Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Insights, advice, suggestions, feedback and comments from experts

Introduction

As an expert and enthusiast, I have access to a vast amount of information on various topics, including marketing. I can provide insights and answer questions related to marketing strategies, customer behavior, digital marketing, branding, advertising, social media marketing, market research, and more. I can also discuss different marketing courses and programs offered by universities and online platforms.

Marketing Courses

Marketing courses teach strategies for influencing customer behavior throughout the customer lifecycle. These courses cover a range of topics, including:

Creating a marketing strategy: Marketing courses help you understand how to develop effective marketing strategies that align with your business goals.
Brand building: These courses focus on building and maintaining brand awareness and loyalty.
Advertising and budget allocation: Marketing courses provide insights into effective advertising techniques and how to allocate your marketing budget.
Leveraging digital and social media channels: These courses teach you how to use digital and social media platforms to reach your target audience and achieve your business goals.

Some popular marketing courses and programs include:

Foundations of Digital Marketing and E-commerce: This course provides an introduction to best practices in digital marketing, including organic and paid search, programmatic buying, and email marketing.
Market Analytics: This course focuses on data-driven decision making in marketing and helps marketing professionals improve their skills in analyzing and interpreting marketing data.
Content Marketing: This course emphasizes building and maintaining brand awareness and loyalty through effective content creation and strategy.
Marketing and Sales in English: This course is designed to improve English marketing communication skills.
Influencer Marketing Strategy: This course teaches how to use influencer marketing to build brand awareness and develop compelling marketing strategies.

These are just a few examples, and there are many more marketing courses available from accredited colleges, universities, and online platforms. It's important to choose courses that align with your specific learning objectives and skill level.

Marketing Skills and Roles

Marketing professionals require a range of skills and expertise to be successful. Some key skills and roles in marketing include:

Market research: This involves gathering and analyzing data to understand customer preferences, market trends, and competition.
Marketing analytics: This involves using data to make data-driven decisions and optimize marketing strategies.
Digital marketing: This includes skills in using digital platforms, social media, content marketing, search engine optimization (SEO), and targeted advertising.
Brand management: This involves developing and maintaining brand identity, positioning, and messaging.
Sales and customer relationship management: This includes skills in managing customer relationships, optimizing the customer journey, and driving sales.
Content creation and strategy: This involves creating compelling and engaging content to attract and retain customers.
Marketing automation: This involves using software and tools to automate marketing processes and campaigns.

Marketing roles can vary depending on the size and type of organization. Some common marketing roles include marketing consultants, marketing managers, brand managers, digital marketing specialists, and marketing analysts.

Importance of Marketing

Marketing is crucial for the success of any business. It involves promoting and selling products or services and reaching target customers effectively. Marketing helps businesses understand their customers, develop effective strategies, and communicate their value proposition. It plays a key role in acquiring new customers, retaining existing customers, and driving sales.

Marketing is present in various industries and companies of all sizes. From small businesses to large corporations, marketing is essential for reaching and engaging customers. Different marketing strategies and tactics are used to target different markets, such as business-to-business (B2B) and business-to-consumer (B2C) marketing.

Conclusion

Marketing is a dynamic field that encompasses various strategies and techniques to influence customer behavior and achieve business goals. By taking marketing courses and developing the necessary skills, individuals can enhance their understanding of marketing principles and practices. Whether you're interested in digital marketing, brand management, market research, or other marketing topics, there are numerous courses available to help you gain the knowledge and skills needed to succeed in the field.

Best Marketing Courses Online [2024] | Coursera (2024)